Best STO Development Company — How to Choose one?

Choose the Best STO Development Company to create your security token offering launch.

Mathibharathi Mariselvan
7 min readOct 21, 2020

Crypto Crowdfunding has been bringing life to many startups’ desires. They also induce expansion in the crypto landscape with diverse business opportunities. Though the crypto space has no shortage of crowdfunding methods, very few like ICO, IEO, and STO are getting popular among business people. Among them, STO (Security Token Offering) leads others by means of security and Trust along with notable benefits to fundraisers. Hence, many startups and entrepreneurs search for an STO development company to launch an STO platform.

Startups usually prefer to get into a successful business with the required capital. However, most of them fail due to being unaware of secure crowdfunding concepts. Security Token Offering follows stringent SEC regulatory norms. Also, security tokens are created and tested with multi-stage security auditing procedures. So there is nothing to be concerned about Security Token Offering. That is why STO leads other crowdfunding methods in terms of trust and security. Besides, a reputed STO development company and its streamlined development procedures ensure a solid future for startup businesses.

Best STO Development Company for your STO Launch
Best STO Development Company

So as a startup, you may be ready to explore the initiatives for the STO launch. Regarding that, this blog will help you to choose the best STO development company to boost your cryptoprenuership to sublime heights.

Now let us begin with the basics…

Security Token Offering — An Overview

Security Token Offering is a method of raising funds through security token sales. To conduct an STO, you need a feature-loaded STO platform. This platform is a fundamental component of security token offerings. The platform contains a whitepaper, the details of security tokens, and token sales. The whitepaper highlights the complete details regarding the token sale and its goals.

The Security tokens represent real assets like stocks, bonds, and shares of the company. These tokens are created in accordance with the regulatory norms. And similar to utility tokens, security tokens are also powered by blockchain technology. Security tokens are considered safer than utility tokens, as they deal with real assets and follow SEC regulations.

Based on the usage, security tokens are classified as,

  • Asset token: Represents the assets
  • Equity token: Represents the share or equity of the company
  • Debit token: Represent the debit cash or loan

Now you have the prerequisites to launch an STO. So what next is, promoting your token sale by circulating the whitepaper. A well-drafted whitepaper gathers the attention of investors well. Also, making your token fit diverse use cases and applications yields more business opportunities. In this regard, getting connected with a reputed STO development company might be the best choice. Because the effective creation of STO components will increase the chances of attracting the right investors. Curious to know how an STO performs well in this? Let us discuss…

Why is STO attracting a larger population?

STO is an upgraded version of ICO. As we all know, initial coin offering is a crowdfunding operation based on token generation. With proper ICO generation, any business can generate the capital for their business. This actually works in the form of investment-based operations like the public offering in stocks. In an Initial Public Offering, people would invest certain amounts in stocks, here it is based on tokens. Once the token is listed, the investor will enjoy the benefits of the dividends from those tokens.

Due to the lack of trust in ICO, STO emerged as the leading Crypto Fundraising method.

STO has the same aim as ICO but with certain restrictions and regulations. So that investors will not get deceived if the token is not listed with the trading pair. Also, ICO can be initiated and traded by anyone who trades in the exchanges. But STOs do not work like that. They have certain limitations and qualifications for the investors to invest in STO.

Security Token Offering comes with various security aspects. They have all their conditions, requirements, and their intentions in the smart contract. The regulated procedure confirms the participating traders are verified under certain instructions. So, there are meager chances to get deceived in Security Token Offering.

Apart from that, the STO made asset tokenization more efficient and manageable. They execute legal token transactions as they have already passed the HOWEY TEST. Howey test is the one which is used by the Federal court to determine the transactions as legitimate and eligible to be considered as investment contracts.

So these are the reasons, STO fundraising gathers more contributions from potential investors. With fine-tuned STO components and proper marketing strategies, an STO development company could only direct your business efforts in the right way.

So be aware while choosing your perfect partner to launch an STO successfully. Regarding that, considering certain factors may make your move easier.

Factors to consider while picking the Best STO Development Company

As stated earlier, security token offering involves security measures and legal obligations. Hence, the STO development company should adhere to the regulations that each security token should obey. To deal with this, let me disclose some important factors you should consider.

Regulations

There are three regulations ( A+,D, and S) that every STO company should obey. These are some of the regulations which you should carefully adhere to as they are geographical as well as legal in nature. In these regulations, Regulations A+ and D are those which are restricted to the region covering the United States and Regulation S is the restrictions in the region other than the US.

Size and Shape Distinguishing

Not all STOs are of the same kind. They vary according to the aim and the cause of their tokenization. For example, the token of the real-estate tokenization platform is completely different from that of the others. They have unique token equity procedures and restrictions.

Market Range

The particular STO development company should have well-versed market awareness and a great team of developers and backend supporters which will give an outlook for the clients that they will complete the project more effectively. Also, the respective company should have an experienced team who are experts in preparing the intentions and conditions in the whitepaper and fixing regulations to participate in the STO.

Things that the developer has to provide

Being a successful STO development company, the development should provide certain key features while creating your STO tokens. They include auditing the security of the tokens created, integrating trading pairs for tokens, regulating KYC norms, etc. Another important thing is that the platform should be capable of switching to another platform based on the requirements of the investor. These are some things from the developer side they should ensure.

Token Creation

The security tokens deal with real assets. So it is necessary to adhere to regulations while creating security tokens. In this, the STO development company should follow certain regulations that we discussed earlier. Further, the proper selection of a blockchain also enhances the token performance. So the developers from the company should be skilled accordingly.

Security Features

The STO should have additional security features other than blockchain technology. Also, it should be flexible enough to adopt additional security features according to the requirements of the token creator. Since it is a creativity or utility token bound with security, all tokens need necessary protection and hence the token creator should keep it in mind while creating the security token.

Implementation Mechanism

It is more important to focus on the implementation part which is more challenging than the creation of the token itself. All the technologies that are used during creation should be implemented accordingly for seamless working without any interruption. The team that is involved in the creation of the whitepaper should focus on creating an efficient one as the investors will have a greater chance of getting attracted to the whitepaper.

Website development

One of the key roles of the STO development company is creating and customizing the STO website as per clients’ needs. The website will be the heart of the fundraising event. They connect the investors and fundraisers for a great time of token sale. Displaying the highlights of the token sale, the outlook, theme, appearance, and access to the website are the things the STO development company should master.

Cost and Budget

If you are an entrepreneur or a startup, you might have an estimation or budget to launch an STO. In this regard, making use of the tools and technologies effectively limits the expenses. The proficiency of the experts from the STO development company could be helpful here. So before approaching a company make sure the company has skilled developers and access to advanced and trending technologies.

Customer Support and Engagement

Before giving your STO project to a particular company you should check about their quality of services by surfing through their website and analyzing what other clients have an idea about this company. If other clients are reachable, then it is well and good to ping a call and confirm whether it is a good company or not.

With these factors, you can justify the quality of the STO development company that matches your requirements. Also, you can understand the complexity involved in STO token development. So consider these factors and do your own research to pick the right company.

Concluding Thoughts…

The crypto landscape has numerous crowdfunding methods to raise capital for businesses. Each method has its unique set of positives to grasp potential investments. But when it comes to investment, investors and startups think of the defining factors: security and trust. In this regard, security token offering leads the frontline with potential benefits. However, getting the components ready for the STO launch might be difficult for startups. A lack of professional direction must be the reason for this. Hence, this blog has covered everything about security token offerings and paved the way to choose the best STO development company. So consider the guidelines discussed in this blog, and choose your best companion to kickstart your STO launch!

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Mathibharathi Mariselvan

Co-Founder and Director - Pixel Web Solutions Helping blockchain startups bring ideas to life.